We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Johnsons's Clean & Clear: Getting real about global advertising in a local market
Johnsons's Clean & Clear: Getting real about global advertising in a local market
Johnsons's Clean & Clear: Getting real about global advertising in a local market
Launched in 1992 the brand was initially supported by a UK adapted US campaign in TV and press. In decline and under competitor pressure in 1996 a new approach was recommended. With a new press and TV advertising share value increased, penetration reached the lead in the young people target group (325% increase). ROI 17%-42% assuming profit margins between 50% and 70%