Kellogg's Bran Flakes: Breaking the bran barrier
'Tasty' campaign for Kellogg's Bran Flakes. Objective: to overcome the prejudice against bran cereals. TV strategy focussed on the taste of the product. Media: TV. Evaluation: Bran Flakes made above average gains. Effectiveness from the advertising for this brand led to an additional £3 million extra sales revenue in one year.