Kellogg's Cornflakes: How advertising on milk bottles increased consumption of Kellogg's Cornflakes
Kellogg's Corn Flakes advertising on milk bottles campaign. Method: milk delivered by Unigate Dairy (carried the ads) and a control group (no ads). Evaluation: milk bottles were seen as effective as a tactical supplement to the main TV campaign. The campaign led to increased purchase frequency and volume among households that were already buying the brand.