Kellogg's Nutri-Grain: How advertising helped build Kellogg's franchise in a new category

Research showed that 70% of consumers snacked regularly or sometimes during the morning. Recognising the huge potential within the snacking and convenience market, Kellogg's developed a portfolio of healthy snacks. Within 3 years of its launch, Nutri-Grain was category leader with the brand exceeding volume targets by 27% and having a market share of 40%