We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Kellogg's Real Fruit Winders: Unwinding the effects of an integrated campaign
Kellogg's Real Fruit Winders: Unwinding the effects of an integrated campaign
Kellogg's Real Fruit Winders: Unwinding the effects of an integrated campaign
The Kellogg's Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience - that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms. The paper also describes how an integrated approach can further enhance a brand's value, in this case pushing sales up to £21.5m in the first year.