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Kenco - How Christina created a company out of a brand
Kenco - How Christina created a company out of a brand
Kenco - How Christina created a company out of a brand
Starring Cherie Lunghi the 'Christina' campaign helped build sales and strengthen the brand. Nescafe Gold Blend the premium instant main competitor was for the first time under pressure from Kenco. Paper looks at the TV campaign in detail and evaluates its success