The enormity of the Kiwi marketing success is the result of a harmonious, focused and integrated business partnership between the client and the agency. It is also the result of a synergised communication campaign involving the interdependence, creative magic, insightful strategic direction, skillful media planning and professional account management. The ability of advertising to build, sustain and grow the Kiwi Brand has clearly been shown and an 80% market share is quantifiable proof of this