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LateRooms.com: Brands still win! Marketing in the era of Google
LateRooms.com: Brands still win! Marketing in the era of Google
LateRooms.com: Brands still win! Marketing in the era of Google
In the last five years there has been strong competition in the online hotel booking market. Different businesses have employed different marketing models, from pure search to a focus on brand. This paper shows how the approach of LateRooms.com, combining brand building and search, has delivered the fastest growth in the market and a net profit of £3.91m