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Lil-lets: How a Small Investment Safeguarded the Future of a Brand
Lil-lets: How a Small Investment Safeguarded the Future of a Brand
Lil-lets: How a Small Investment Safeguarded the Future of a Brand
Lil-lets tampons brand was in share decline. Needed to creatively target a small relevant audience, with modest funds. Objective: to gain trial as well as overcome perceived difficulties regarding ease of use. Media: teenage press. Results: unprecedented trial levels. Considerable direct response to coupon. Significant distribution gains. Positive trade response