Lincoln Financial Group: How advertising gave Lincoln a clear solution

TV and press was used targeting ABC1s for the launch of a new financial services brand - Lincoln Finacial group. Using a limited budget (?300,000), the test campaign was in Scotland. Results: Increased awareness. Sales of mortgages, life products, savings products and pensions in Scotland outperformed those in the rest of the UK. In just one year income generated is estimated at £340,000 in Scotland alone