We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Lincoln Financial Group: How advertising gave Lincoln a clear solution
Lincoln Financial Group: How advertising gave Lincoln a clear solution
Lincoln Financial Group: How advertising gave Lincoln a clear solution
TV and press was used targeting ABC1s for the launch of a new financial services brand - Lincoln Finacial group. Using a limited budget (?300,000), the test campaign was in Scotland. Results: Increased awareness. Sales of mortgages, life products, savings products and pensions in Scotland outperformed those in the rest of the UK. In just one year income generated is estimated at £340,000 in Scotland alone