We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Listerine: How advertising gave people an imperative to pick up a bottle of Listerine
Listerine: How advertising gave people an imperative to pick up a bottle of Listerine
Listerine: How advertising gave people an imperative to pick up a bottle of Listerine
This is the story of how advertising turned some coloured water into a vital part of your morning routine. It describes how Listerine was first repositioned, in response to the brand's faltering performance, from breath freshener to dental defence