Listerine: How advertising gave people an imperative to pick up a bottle of Listerine
Listerine: How advertising gave people an imperative to pick up a bottle of Listerine
Listerine: How advertising gave people an imperative to pick up a bottle of Listerine
This is the story of how advertising turned some coloured water into a vital part of your morning routine. It describes how Listerine was first repositioned, in response to the brand's faltering performance, from breath freshener to dental defence