London Docklands: Advertising's part in the regeneration of London Docklands

Campaign for the regeneration of London Docklands. Objective: to remove barriers to investment in the area, raise awareness of the London Docklands Development Corporation and create confidence amongst key groups ? government, media, local community and the public. Media: TV, press, local radio, posters. Mostly London based. Evaluation: enquiries generated. Improved awareness and attitudes. In the last 6 months of 1983, the Isle of Dogs gained more incoming firms than any other enterprise zone, 17.4% of the market.