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Maryland Cookies: If you want people to think differently about your brand
Maryland Cookies: If you want people to think differently about your brand
Maryland Cookies: If you want people to think differently about your brand
Campaign for the launch of new variants for Maryland Cookies, who were operating in a fiercely competitive market. Own-label had a 35% market share. A high profile PR campaign was embarked on. Evaluation: achieved 65% distribution in the grocery sector, brand share increased 10% and a one year sales increase of 14% was achieved.