Mastercard: Priceless

The 'Priceless' campaign has played a major role in transforming the Access 'Flexible Friend', a secondary player in the credit and charge card sector, to MasterCard, which has outperformed the market in innovation and growth. As a result of the campaign, MasterCard has narrowed the gap on VISA in share of turnover, and in consumer share of mind. Advertising has lead to value share gain, has effectively allowed MasterCard to rival VISA and has stimulated £17.6bn turnover over in three years