We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
This paper describes how Mercedes-Benz has achieved unprecedented engagement with a younger audience by pioneering a different approach to automotive marketing. Sharing a long-form interactive story across various media, the campaign combined to generate engagement not just with communication, but with the brand and its product, directly converting into increased sales. With a creative concept of a dynamic car in a dystopian world, the campaign achieved record levels of interaction with the Mercedes-Benz brand, and a payback of at least 1.15:1 within five months of campaign launch