We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Multiple Sclerosis Society: Strengthening the MSS Against Recession
Multiple Sclerosis Society: Strengthening the MSS Against Recession
Multiple Sclerosis Society: Strengthening the MSS Against Recession
The MSS faced two challenges - the economy was in recession and charities were becoming increasingly competitive. Awareness and interest in MSS was declining. Brand needed to generate regular income and stem its share decline. This paper argues that by using a series of emotive advertising campaigns there was an increase in donations and the decline was reversed.