We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Murphy's Irish Stout: Whether You Like Guinness or Not
Murphy's Irish Stout: Whether You Like Guinness or Not
Murphy's Irish Stout: Whether You Like Guinness or Not
Test campaign for Murphy's Irish Stout. Brand seen as cheap imitation of Guinness. Objective: to become a brand in its own right. Media: TV bursts in Granada, summer only. Sales in Granada increased 131% over advertising period, compared with 70% elsewhere. The value of the advertising to Whitbread, including the ability to charge a premium price, is described.