National Code and Number Change:

The purpose of this campaign was to inform the public of the new changes in telephone number codes and to prompt the required behavioural change. Just 4 years had passed since the previous number change so the expectation was that people would be irritated with yet another change. Media included National TV, press, radio and outdoor. Results: The changeover went smoothly with none of the feared disruption. There wasn't any system failure and consumers and businesses were well prepared. No undue pressure on telecoms networks