We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
The topical decongestant market was under threat from the oral decongestants. Otrivine brand was subject to the Limited List from 1985. Objectives: to increase OTC share over brand leader, Vicks. To grow the topical market. To improve profit. Media: TV, in 7 areas. Results: product shown in ads (Otrivine Spray) increased sales 15% in advertised areas. Market as a whole grew in advertised areas. National campaign followed which resulted in further increases in awareness. Decline in topical sector halted. Brand had year on year growth of 11% (1990-1989) and 17% (1990-1998)