We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Oxo Cubes and Gravy Granules: The launch of Oxo Lamb Cubes
Oxo Cubes and Gravy Granules: The launch of Oxo Lamb Cubes
Oxo Cubes and Gravy Granules: The launch of Oxo Lamb Cubes
The BSE scare of the early and mid 1990's shows a clear need for Oxo to expand the brand. JWT's family based TV campaign was chosen as the means to introduce the new lamb cube product in 1996. 700,000 boxes were sold by the end of 1997 forming a 39% share of the lamb cube market