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Peperami: The Consequences of Unleashing the Beast
Peperami: The Consequences of Unleashing the Beast
Peperami: The Consequences of Unleashing the Beast
Although Peperami had high brand awareness by 1992 penetration had leveled off and volume growth had slowed. A new rejuvenating campaign was required. Media: TV. Results: gains in sales, trial, distribution. The advertising reinvigorated the brand, broke all company payback records and is the basis for continuing success both in the UK and the US.