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Renault Clio: How Clio advertising helped regenerate the Renault marque
Renault Clio: How Clio advertising helped regenerate the Renault marque
Renault Clio: How Clio advertising helped regenerate the Renault marque
In 1991-1993 model advertising for the Clio helped regenerate the 100 year old Renault marquee. Renault's growth was lifted above the total market and levels of loyalty increased by the 'Papa and Nicole' campaign