We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
From 2002, Roundup began promoting the benefits of weedkiller with straight-talking advertising, taking it from a failing 3rd ranked outsider to the undisputed market leader in volume and value. Advertising in its first year helped grow the market by nearly 50% and delivered an 86% rise in volume sales. This was despite that fact that Roundup was a very young brand costing 43% more than the advertised competition. TV advertising drove down the perceived effectiveness of the competition and made Roundup the No.1 for key weedkilling properties. In doing so, it has delivered $19m additional sales and millions of extra profit