Royal National Institute for the Deaf: A Fair Hearing for the Deaf

Advertising for the Royal National Institute for the Deaf charity. Objective: to raise awareness of the problems of deaf people and campaign on specific issues such as improving the provision of hearing aids. Targeting both public and private health sectors and the charity sector. Audience included the medical profession, MPs, Government and the general public. Media: medical trade journals, press with poster support. Campaign met with unexpected opposition which led to more appeal to the public. Evaluation: public sector and Government agreed to consider proposed changes