Royal Navy: Give your Recruiting a Chance
Recruitment campaign for the Royal Navy. Objective: to build and improve the image and relevance of a Navy career, to promote its job opportunities and overcome existing ignorance and misinterpretations. Media: TV, cinema, posters, specialist press with national support. Evaluation: cost-effective new enquiries, improved perception of the Navy and raised saliency of the Royal Navy as an employer. National roll-out followed.