Sainsbury's: It's complicated – how Jamie and Sainsbury's got the best out of each other for 11 and a half years
Sainsbury's: It's complicated – how Jamie and Sainsbury's got the best out of each other for 11 and a half years
Sainsbury's: It's complicated – how Jamie and Sainsbury's got the best out of each other for 11 and a half years
This paper documents Sainsbury’s successful celebrity partnership with Jamie Oliver. Abbott Mead Vickers BBDO chose Jamie due to the match between him and the supermarket’s brand values. Jamie stood for good food, quality provenance and sourcing