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Sanatogen: Revitalising a mature brand in a mature market
Sanatogen: Revitalising a mature brand in a mature market
Sanatogen: Revitalising a mature brand in a mature market
Product needed to be re-positioned as the market moved away from pick-me-up's to health-enhancement usage. 1985-6 2-burst TV campaign. 31% sterling increase in sales paying for 80% of the advertising costs. Trial and frequency of usage amongst established users suggested campaign was effective.