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Scholl Flight Socks: The integrated campaign that made for a smooth take-off
Scholl Flight Socks: The integrated campaign that made for a smooth take-off
Scholl Flight Socks: The integrated campaign that made for a smooth take-off
Integrated campaign to launch the product to combat DVT amongst long haul passengers. The campaign needed to capitalise on the massive recent media coverage about DVT, and position the brand as an effective solution. The sales target was £2million sales, with a budget of £500,000. The initial 12 month sales target was achieved in four months