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Scotland on Sunday: Strategic partnership, read all about it
Scotland on Sunday: Strategic partnership, read all about it
Scotland on Sunday: Strategic partnership, read all about it
The marketing mix looked at price, promotion and product, as well as advertising through a strategic partnership between client and agency. The outcome was increased profit streams and the UK's fastest growing circulation. Launched in 1988 the paper grew its circulation from 68,000 to 90,000 in 1995. Further campaigns in the following three years were followed by increasing ad sales and a dramatic sales increase.