Sellafield Visitors Centre: A Centre of Attention Becomes a Centre of Attraction

Campaign aimed to stress benefits of nuclear power and that BNFL handled any risks effectively. Started following bad publicity following a leak in November 1983. First campaign rejected as too political. From 1986 a campaign encouraging visitors to the Sellafield exhibition centre proved effective. A larger centre was opened in 1988 and 1992 all media campaign promoted Sellafield as the leading attraction in the area. Achieved a 100% visitor increase in 1st quarter 1992 compared to 1991. BNFL's increased honesty and openness shown in the campaign resulted in greater investment in the area creating jobs and wealth.