We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Shloer: Increase in sales as a result of a media change
Shloer: Increase in sales as a result of a media change
Shloer: Increase in sales as a result of a media change
Increased advertising using TV for the first time, wanted to improve distribution by persuading trade to stock the product. After TV commercial was tested in late 1978 the results were so positive that it was decided to extend to the rest of the country.