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Smoke Alarm: How the smoke alarm market was created overnight
Smoke Alarm: How the smoke alarm market was created overnight
Smoke Alarm: How the smoke alarm market was created overnight
No smoke detector market in existence in 1982, Growth in penetration to 52% was driven by advertising. Case study covers background and campaign development. A second campaign aimed to convert those initially resistant. Half the household in the country had a better chance of survival in event of a fire.