Supermalt - The Curious Case of Benjamin Button

Supermalt is a leading non-alcoholic malt drink, available in the UK and worldwide for more than 25 years. Mediareach were tasked to create a new marketing strategy to reinforce the brand’s identity and presence, developing a greater connection with Supermalt consumers of all ages within African and Caribbean communities. A campaign strategy of media, creative PR and events was used to celebrate the fun-loving, yet nostalgic African and Caribbean communities in and around London. The campaign gave Supermalt a more youthful and health conscious image, reaching 8.8 million people through events and media whilst helping to push a 29% increase in annual sales.