We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
1990/1 campaign had to overcome a complete lack of brand awareness. Brand as well as product advertising was needed, the former being a new venture for Tandon. Campaign changed conventional PC advertising by addressing a business audience as normal people, same consumers in a different environment. 'Stan and Don' TV used over 10 weeks in Anglia and TVS aimed at ABC1 businessmen. Sales in these areas were maintained at 40% ahead of areas with no advertising.