Terry's Chocolate Orange: A big, bright, orange future
Terry's Chocolate Orange: A big, bright, orange future
Terry's Chocolate Orange: A big, bright, orange future
Confectionary brand, Terry's Chocolate Orange needed a brand extention. Consumers considered it as a gift item, and the brand was struggling. A range of new variants were introduced including a bar and mini segments - ideal for sharing. A humourous campaign focused on indulgence which led to brand growth in terms of both value and volume