Top Gear Series 24

The re-birth of Top Gear was never going to be easy. By the time Series 24 came around in 2017, the marketing team’s objective was clear... to make audiences fall back in love with Top Gear. How? By going back to the core brand values and reigniting that original sense of fun. The idea of ‘car-fuelled fun’ ran through all activity, from key art and promos to setting a new record in the world’s fastest bumper car. The campaign results included a YouTube like rate for the promo that was 76% higher than the previous series promo.