This is a paper about the power of advertising responsibly. The challenge was to raise awareness of the Truth Project, part of the Independent Inquiry into Child Sexual Abuse, which encourages adult survivors of child sexual abuse to share their personal experiences. This paper outlines the steps taken to ensure creative and media deployment were sensitive to avoid re-traumatisation of survivors. It details evidence that communications was effective and efficient in conveying the Project was a safe space, leading to a four-fold increase in survivor experiences shared over a two-year period.