Tyne and Wear Fire and Rescue Services: How fire actually made bonfire night safer for everyone

The objective of this regional campaign was to reduce compacency among the general public over the misuse of fireworks. According to tracking research, the perceptions of 60% of 10-13 year olds were changed as was the behaviour of 25%. Overall, firework and bonfire-related injuries were reduced by 80% and it is estimated that the return on investment (ROI) in terms of money saved as a result of the campaign was at a ratio of 18:1