Vauxhall Cavalier: A step into the future
Vauxhall's market share was at its lowest for 5 years and the Cavailer image was in decline. This paper discussed the launch of the new Vauxhall Cavalier (marque two). A 3 month multi-media launch campaign - TV, press, posters, radio. Results: Vauxhall's share increased to 15.2% and a 15% rise in sales. Pre-tax profits rose 56%. Ad and image awareness increased.