Viennetta: Reviving interest in Viennetta across Europe

1994-5 campaign across Europe, was brand leader in its sector in all 37 countries where available but by 1990 sales had leveled and started to decline. Aim was to re-position to retain values and increase usage. Campaign tested in five countries and sales decline was halted in those areas. New campaign adopted in all countries by 1995 and brand growth re-established. Millward Brown shows how advertising had changed brand perception and consumer behaviour