Visa UK: How an Ex-Chancellor Turned us into Ex-Chequer

Campaign for Visa's Delta debit card. Objectives: to raise brand awareness and correctly identify Delta with debit and the debit function, to increase recognition and preference. TV tried in a test region, followed by national roll out. Supported by posters and transport media. Results: significant increase in brand awareness and recognition objectives were achieved. Encouraged behaviour change illustrating how a card holder becomes a card user by using informative and impactful advertising.