Yorkshire Tea: Taking Yorkshire Tea to the world –the story of Little Urn

Yorkshire Tea had a goal to become the number two brand in the tea market. To achieve this, their creative solution involved ‘little urn’, a van painted in the style of their iconic packaging. Led by Facebook fans, the van travelled from Britain to America, taking a ‘proper brew’ to the people who need it most. Communications charted this Facebook-guided mission, which was then broadcast on television advertisements. In one year value sales increased in Yorkshire from £8.58m to £9.373m, a rise of 9.5%. In the rest of the country, sales rose by 11.6% - from 46.1m to £51.45m. Nationally, Yorkshire Tea market share rose from 12.06% to 13.79%