An innovative mobile measurement solution helped IKEA prove Facebook increased its store footfall.
This case study describes how IKEA successfully demonstrated how it could draw shoppers into one of its stores via Facebook advertising with a mobile-based methodology used to measure the uplift in store visits among people exposed to the Facebook campaign.
It is part of the #IPASocialWorks initiative which brings together the IPA, The Marketing Society and MRS with sponsorship from Facebook and Twitter, to identify good practice in social media effectiveness and measurement.