Fridge Raiders engages teen gamers and increases sales of the meat snack by creating a new snacking occasion.
This case study featuring Fridge Raiders, the meat snack owned by Mattessons, part of the Kerry Foods group, belongs to the #IPASocialWorks initiative, which brings together the IPA, The Marketing Society and MRS with sponsorship from Facebook, LinkedIn and Twitter, to identify good practice in social media effectiveness and measurement.
This case details how the brand used social media channels to engage teenage computer games fans and position Fridge Raiders as a better after school games snack than crisps.