How many of us have tried to cut down on our alcohol intake and will we actually finish Dry January?
The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, internal brainstorming and idea generation.
Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and 48% expect to spend none of their Christmas budget during the sales this year, according to a new...
28 July 2022
Total UK marketing budget growth stays resilient in Q2 with net balance of +10.8% of UK companies revising their marketing budgets upward, according to the latest IPA Bellwether Report.
21 July 2022