Infographic: Guilty Pleasures

Research, analysis and statistics from the IPA Insight Centre

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, internal brainstorming and idea generation.

The data is taken from the Insight Centre's Audience Profiles.

What are the country's top Guilty Pleasures and Vices? And which consumer group is most likely to indulge in retail therapy, screen time or fast food?

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