Learnings from 2016 IPA Effectiveness Awards (All slides)

Key learnings from winning cases in the 2016 IPA Effectiveness Awards as summarised by Neil Godber, head of planning at JWT London, David Tiltman, head of content at Warc, and Orlando Wood, managing director of Brainjuicer, at an Effectiveness Week event on November 4, 2016.

The event concluded with a panel discussion where useful cases were selected by: Wendy Proctor, head of marketing, Directorate of Defence Communications, Denise Turner, insight director at Newsworks, and Marco Rimini, CEO of Mindshare Worldwide.