Learn how the yogurt brand created an "always on" social newsroom to build reach efficiently and grow consideration in a competitive market.
This case study is part of the #IPASocialWorks initiative which brings together the IPA, The Marketing Society and MRS with sponsorship from Facebook, LinkedIn and Twitter, to identify good practice in social media effectiveness and measurement.
The case describes a strategy by Onken yogurt to create a newsroom-style approach to creating and seeding content across social channels in order to maintain awareness and consideration of the brand.