From long-term brand-building activity to short-term activations that deliver on more immediate goals, a new WARC report, based on the 2022 IPA Effectiveness Awards, demonstrates how marketers can rise to current challenges.
WARC has analysed the metadata of the winning entries to drill down into the themes and trends that are driving marketing success and has identified six key insights.
The full report, available to WARC subscribers and IPA members, includes full chapter analysis of the themes, data and infographics, case studies and expert industry commentary.
Free download for IPA members Free download for WARC members
