Talking TouchPoints

15 years of IPA TouchPoints

Marking the 15th anniversary of the IPA TouchPoints study which provides a 360-degree understanding of people’s daily lives, their media usage and its context, enabling effective cross-media channel planning.

Highlights, case studies and more have been captured in a new publication, Talking TouchPoints, that looks back at 15 years of the ground-breaking tool.

The publication covers:

  • A foreword from Les Binet, Group Head of Effectiveness, adam&eveDDB.
  • A retrospective on the landscape via TouchPoints from 2005-2020
  • Case studies detailing how some of the biggest advertisers have used TouchPoints, including Tesco’s (Nick Ashley, Tesco, and Francesca Blair, MediaCom), WWE (by Graeme Adams, BT) and Coty UK by Susie Thompson.
  • Top tips for using TouchPoints from both agency and media owner subscribers.
  • TouchPoints’ most popular case studies from the last 15 years, including Stroke Savers, PHE/Wavemaker; Baileys/Carat; Vodafone/OMD; and Kinetic.